When designing a home, one of the biggest decisions homeowners face is how to decorate their walls. While paint has been the traditional choice for decades, wallpapers are now becoming a preferred option because they offer more design flexibility and long-lasting visual appeal.
Modern wallpapers come in a wide variety of textures, patterns, and custom designs that can completely transform a space. However, selecting the right wallpaper brand in India is important to ensure durability, quality, and a professional finish.
Top Wallpaper Brands in India – Quality, Thickness & Finish
Presents the top wallpaper brands in India, highlighting their quality, design expertise, and why they are trusted by interior professionals, with insights curated by Top Interiors India.
1. Nilaya by Asian Paints
Established
Nilaya was launched by Asian Paints in 2014 as a premium wallcovering brand focused on luxury interiors.
About the Brand
Nilaya has high-end designer wallpapers that draw on global fashion trends and Indian craftsmanship. The brand partners with global designers and provides exclusive collections that add artistic quality to the inner space.
Popular Wallpaper Styles
- Luxury textured wallpapers
- Designer artistic patterns
- Metallic and embossed finishes
2. Marshalls Wallcoverings
Established
Marshalls Wallcoverings was established in 1975 and is one of the oldest wallpaper companies in India.
About the Brand
The brand has a huge variety of imported and designer wallpapers, which are imported by the global manufacturers. The numerous varieties of styles and the installation services offered by Marshalls have established the brand as a major force in the Indian interior design business.
Popular Wallpaper Styles
- Classic patterned wallpapers
- Modern textured designs
- Floral and geometric prints
3. Excel Wallpapers (D’Decor)
Established
Excel Wallpapers is a brand from D’Decor Home Fabrics, one of India’s leading home decor companies, founded in 1999.
About the Brand
Excel Wallpapers is dedicated to contemporary, durable, and low-cost wallpaper designs for modern Indian households.
Popular Wallpaper Styles
- Vinyl-textured wallpapers
- Modern geometric patterns
- Soft neutral designs
4. Elementto Lifestyles
Established
Elementto Lifestyles was established in 2006 and focuses on luxury interior decor products.
About the Brand
The company has a range of superior wallpaper collections that are influenced by the European interior design styles and high-end textures.
Popular Wallpaper Styles
- Metallic wallpapers
- Silk-textured designs
- Contemporary luxury patterns
5. Goodrich Global
Established
Goodrich Global was founded in 1983 and is an international interior furnishing brand headquartered in Singapore.
About the Brand
The company provides quality wallpapers and wall coverings that can be utilized in commercial, hospitality, and residential buildings across the globe.
Popular Wallpaper Styles
- Luxury textured wallcoverings
- Commercial-grade wallpapers
- Elegant neutral patterns
6. Magic Decor
Established
Magic Decor is an Indian home decor brand specializing in customized wallpapers, wall murals, and blinds. Established in 2019.
About the Brand
The company focuses on tailor-made wall murals and custom wallpaper designs with eco-friendly printing technology
Popular Wallpaper Styles
- Custom wall murals
- Nature-inspired wallpapers
- Kids’ room themed designs
7. Life N Colors
Established
Life N Colors is an Indian brand that focuses on artistic and custom wallpaper solutions.
About the Brand
The brand also produces wallpaper patterns based on traditional Indian art, nature, and modern furnishing patterns
Popular Wallpaper Styles
- Floral designs
- Pichwai and heritage artwork
- 3D textured wallpapers
8. India Circus
Established
India Circus was founded in 2010 by designer Krsnaa Mehta.
About the Brand
The brand is reputed to be a combination of modern design, bright Indian art, and culture to produce unique home decor and lifestyle goods.
Popular Wallpaper Styles
- Heritage artwork patterns
- Colorful decorative prints
- Contemporary Indian designs
9. Phillip Jeffries
Established
Phillip Jeffries was founded in 1976 in the United States and is known globally for luxury wallcoverings.
About the Brand
The brand is made of handcrafted wallpapers with natural materials and high-end textures.
Popular Wallpaper Styles
- Grasscloth wallpapers
- Natural fiber wallcoverings
- Luxury textured finishes
10. Kalakaari Haath
Established
Kalakaari Haath is an Indian design brand that focuses on bringing traditional Indian art into modern interior decor. Founded by Sahiba Madan.
About the Brand
The wallpaper designed by Kalakaari Haath is based on Indian culture, heritage art, and hand-drawn illustrations. The brand incorporates ancient artistic designs with the innovation of modern printing methods to create wallpapers that give character and innovativeness to the interior environment.
Popular Wallpaper Styles
- Hand-illustrated mural wallpapers
- Heritage and traditional art patterns
- Nature-inspired designs
Types of Wallpapers Available in India
✦ Vinyl Wallpapers
✦ Fabric Wallpapers
✦ Textured Wallpapers
✦ 3D Wallpapers
✦ Custom Wall Murals
How To Choose Wallpaper Over Paint
Choosing between wallpaper and paint depends on design goals, durability, and maintenance preferences.
Here are a few practical points to consider before making a decision.
1. Design Impact: Wallpaper offers patterns, textures, and artistic designs that paint cannot easily replicate. It is ideal for creating feature walls.
2. Long-Term Durability: High-quality wallpapers can last 10–15 years, while painted walls usually require repainting every few years.
3. Maintenance: Many modern wallpapers are washable, making them easy to maintain in living rooms and bedrooms.
4. Hide Wall Imperfections: Wallpaper can cover minor wall cracks or uneven surfaces better than paint.
5. Interior Design Flexibility: Interior designers often combine paint for most walls and wallpaper for one feature wall to create a balanced and stylish look.
A must-know brand for interior designers looking to create stylish and modern interiors:
→ Top Light Brands in India
→ Top Paint Companies in India
→ India’s Top 10 Tile Brands
→ Top 7 Laminate Brands in India
→ Top 10 Plywood Brands in India
→ Top 10 Furniture Brands in India
Conclusion
Wallpapers have become an important element in modern interior design. With a wide range of styles, textures, and patterns available, homeowners can easily create unique and personalized spaces.
Brands like Nilaya, Marshalls, D’Decor, and Magic Decor offer high-quality wallpaper solutions for different design styles and budgets.
Choosing the right wallpaper brand can help transform an ordinary wall into a stunning design feature that enhances the overall look of your home.
FAQs
Popular wallpaper brands in India include Nilaya by Asian Paints, Marshalls Wallcoverings, D'Decor Excel Wallpapers, Magic Decor, and Goodrich Global.
With proper installation and maintenance, most painted walls do not last 10-15 years, unlike high-quality wallpapers.
The modern living rooms are known to prefer textured vinyl wallpapers, designer patterns, luxury metallic wallpapers, etc.
Neutral colors, flowered wallpapers, and soft textures are also typical in bedrooms to produce a relaxing atmosphere.
Wallpaper prices in India typically range from ₹80 to ₹500+ per square foot, depending on design, material, and brand.
