In the dynamic and highly competitive landscape of contemporary interior design, Mrs. Apurva Kanaskar emerges not merely as a practitioner but as a visionary leader. Consistently recognized among the premier interior designers in Pune, Maharashtra, Apurva distinguishes herself through a unique synthesis of profound emotional intelligence, incisive business acumen, and comprehensive holistic design principles.
Her work transcends conventional aesthetics, evolving spaces into meticulously crafted “living ecosystems” that foster familial growth and individual well-being. With over a decade of hands-on experience, she has meticulously refined a process that not only elevates the visual appeal of a residence but also fundamentally redefines its functional and emotional resonance.
A Foundation Built on Knowledge & Passion
A postgraduate in interior design, Apurva’s journey is rooted in an unwavering passion for crafting spaces that are not merely aesthetically pleasing but profoundly functional and imbued with meaning.
While her formal education provided a robust grounding in design principles and spatial aesthetics, it was her intrinsic empathy and nuanced understanding of human behavior that truly sculpted her distinctive approach. With over a decade of comprehensive industry experience, she continuously refines her design philosophy, deftly navigating contemporary trends while steadfastly preserving the unique essence and individuality of each client’s vision.
“Personalized Interiors—Curate Your Abode as Per Your Personality & Lifestyle”
A Dynamic Role at 100Krafts
Apurva’s professional trajectory has been deeply intertwined with 100Krafts, a prominent interior design solutions platform that’s actively reshaping Indian homes through its innovative, client-centric methodology. Beginning her tenure as a designer, Apurva Kanaskar progressively assumed more strategic responsibilities. Today, she holds the pivotal roles of director and senior business development manager.
Her purview includes overseeing business & design across Bengaluru, Pune, and Hyderabad, concurrently spearheading client relationship management and key business growth initiatives.
For Apurva, 100Krafts is more than just her workplace; it’s the very platform where she channels her passion, expertise, and leadership. Under the guidance of visionary founders Mr. Ravi Roshan and Mrs. Rimjhim Charan, the company is renowned for its ability to seamlessly integrate design creativity with budgetary innovation—a core value that Apurva champions in every project she undertakes.
Mrs. Apurva Kanaskar: Professional Qualities
In a competitive market teeming with talented professionals, what truly distinguishes Apurva is her profoundly personalized approach to design and her exceptional ability to curate spaces that reflect not just a client’s lifestyle, but their very essence. Here are five key differentiators that establish her as one of the preeminent interior designers in the Pune region:
1. Consultant for Curated Living—Beyond Aesthetics
While many interior designers prioritize trends and immediate visual impact, Apurva embraces a more expansive role as a senior consultant for Curated Living. She goes beyond merely designing rooms; she actively assists clients in constructing entire living ecosystems that seamlessly align with their lifestyles, core values, and long-term aspirations.
2. Emotional Blueprinting—Designing from the Heart
Apurva operates on the profound belief that “emotions are the blueprint” of a home. Her design process uniquely commences by delving into the feelings clients wish to cultivate within their space—be it tranquility, joy, inspiration, or deep connection. This insightful, psychological approach ensures the final design resonates powerfully on an emotional level, transcending mere visual appeal.
3. Vision to Execution—A Holistic Journey
From initial strategic space planning to meticulous and flawless execution, Apurva provides a truly seamless, end-to-end design journey. Her clients experience complete peace of mind, knowing they are fully supported and guided from the nascent conceptualization phase through to the very last finishing touch.
4. Design for Evolution—Spaces That Grow with You
Apurva fundamentally rejects the concept of static designs. Her guiding philosophy is that “design is a personal evolution”. She masterfully creates adaptable and timeless interiors that are crafted to evolve alongside the client’s changing needs and life stages, thereby delivering significant long-term value.
5. Strength of 100Krafts Ecosystem—A Trusted Backbone
Leveraging the robust infrastructure and comprehensive ecosystem of 100Krafts, Apurva brings to each project not only her exceptional personal expertise but also a broad network of highly skilled professionals, visionary leadership, and unparalleled efficient execution capabilities. This integrated support system provides a distinct advantage that most independent designers simply cannot replicate.
Her Vision: Homes That Inspire Growth
Mrs. Kanaskar’s vision is refreshingly unique: to craft homes that function as living ecosystems. For her, a home transcends mere shelter—it’s a dynamic space designed for reflection, connection, creativity, and healing.
She believes profoundly that every room should narrate a compelling story and actively inspire personal growth. As a result, her clients don’t just receive a stylish residence; they gain a deeply personal sanctuary meticulously tailored to their spirit.
Top Services Provided by 100Krafts
✔ End-to-End Interior DesignFrom concept to creation—complete interiors crafted just for you.
✔ Interior RenovationBreathe new life into your space with thoughtful makeovers.
✔ Design ConsultationExpert advice to turn your ideas into beautiful realities.
✔ Home Maintenance ServicesKeep your dream home looking fresh, functional, and flawless.
✔ National & International Design styles & ServicesDiverse extends across a spectrum of design aesthetics, seamlessly integrating both national and international design styles under 1 roof
Recognition & Awards
Apurva’s unwavering dedication to her craft and her exemplary leadership have garnered significant recognition. Her pursuit of innovation, deep-seated empathy, and commitment to excellence were formally acknowledged when she was named a finalist in the Growth category of the Emerging Women in Corporate Awards (WICA). This esteemed accolade stands as a powerful testament to her impact and influence within the industry.A Life Dedicated to Transformation
At just 34 years old, based right here in Pune, Maharashtra, Apurva Kanaskar is fundamentally redefining what it means to be an interior designer in today’s world. She’s not just a creative visionary; she’s as much a seasoned strategist and insightful psychologist, deeply understanding the human element in every design. Through her pivotal role at 100Krafts, she continues to lead, innovate, and profoundly transform lives—one meticulously curated space at a time.
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